The legendary cookies that anchor the Crumbl experience week after week across America.
While the rest of the menu rotates every Sunday, these flagship recipes anchor Crumbl bakeries across America.
These crowd-pleasing flavors return frequently throughout the year, but are not always available.
When Jason McGowan and Sawyer Hemsley founded Crumbl in Logan, Utah in 2017, they started with a single flavor: Milk Chocolate Chip. They spent thousands of dollars testing flour blends, butter percentages, and chilling curves in front of customers before settling on the 5.5-ounce golden giant that defines the brand today.
In 2022, Crumbl tested removing Pink Sugar to make room for more rotating slots. The consumer backlash was immediate and overwhelming, generating over 100,000 petition signatures and viral TikTok campaigns. Recognizing the emotional connection fans have with the almond frosting recipe, leadership permanently reinstated Pink Sugar alongside Milk Chocolate Chip.